Web Application for Multi-faceted Fitness & Self-Defense Expert Jennifer Cassetta
In 2014, while at Funk Media, we designed and developed a website for Jennifer Cassetta powered by WordPress. Jennifer has a diverse professional background, combining expertise as a self-defense instructor (Hapkido black belt, creator of Stilettos & Self Defense), a clinical nutritionist (MS Nutrition), a certified personal trainer, and a media personality/influencer focused on health and wellness.
The goal of the website was to create a cohesive online presence that effectively showcased all these different facets of her business – from self-defense seminars and nutrition packages to health coaching and media appearances. The WordPress platform provided a flexible foundation to present information about her various services and establish her brand online.